Semantic Journey
Blog
Writing on editorial measurement and what reader engagement data actually shows. Written by H D Fraser.
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The Article Everyone Read and No One Finished
A short story about an editor, a dashboard that told her less than she needed, and the gap between finishing an article and acting on it.
Read article →What Is Content Engagement Analytics?
A plain definition of content engagement analytics, what it measures, and how it differs from traffic analytics.
Read article →How Do You Know If People Actually Read Your Content?
Time on page and bounce rate are proxies for reading, not measurements of it. Here is what actually shows whether an article got read.
Read article →How to Measure Article Reading and Completion
A practical look at what reading completion measurement requires, and the milestone-based approach Semantic Journey uses.
Read article →Content Engagement Analytics vs Website Analytics
Two different categories of measurement, answering two different questions. Here is where each one actually helps.
Read article →Scroll Depth vs Reader Progress
Scroll depth and Reader Progress both try to answer how far someone got. They don't measure the same thing.
Read article →How to Measure Content Engagement Without Tracking Individuals
Aggregate counts can answer real editorial questions without cookies, session identifiers, or reader profiles.
Read article →What Is Reader Engagement Analytics?
Reader engagement analytics measures whether people progress through content. Here is what that looks like in practice.
Read article →How to Measure Content Performance Beyond Bounce Rate
Bounce rate tells you whether someone left after one page. It does not tell you whether the content worked.
Read article →Content Engagement Analytics for Static Websites
Content engagement analytics isn't WordPress-only. Here is how it works on a static site or any self-hosted application.
Read article →Google Analytics vs Content Engagement Analytics
Not a replacement, a different category. Here is what each one actually answers, and why most sites benefit from both.
Read article →How to Measure Content Engagement in WordPress
A practical look at measuring reading progress and reader actions directly inside WordPress, with no separate dashboard to check.
Read article →Privacy-Friendly WordPress Content Analytics
What privacy-friendly actually means for a WordPress analytics plugin, and how to tell the real thing from a relabeled tracker.
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