Module 2

Decision Point

Q: How do I set up a Decision Point?

Three ways. Phone number links are recognized automatically with no setup. For anything else, add a marker directly to a button or link in your template, or set up a URL pattern rule in Settings that matches links by their address, with no template editing needed.

Q: Can a Decision Point be counted more than once per visit?

Yes, and this is the key difference from Reader Progress. A milestone is passed once. A Decision Point click is a real, separate signal each time it happens, so repeat clicks on the same visit are all counted.

Q: Does a click count as a conversion?

No. A click on a donate button tells you someone clicked it, not that a donation was completed. A click on a phone number tells you someone tapped it, not that the call was answered. Decision Point stops exactly at the click.

Q: Do I need a developer to add markers?

Not for most cases. Phone links need nothing. Other links can usually be covered with a URL pattern rule in Settings. The developer marker exists for precise control when you want it, not as a requirement.

Did readers reach the actions you actually care about, counted every time it happens.

Three ways to set one up

You decide what counts as a Decision Point on your site. There is no fixed list of goals, and no assumption about what matters to your content.

Automatic phone detection

Any phone number link is recognized and counted with no setup required.

A developer marker

Add a marker directly to a button or link in your template for precise control.

A URL pattern rule

Set a rule in Settings that matches links by their address, no template editing.

Repeatable, unlike a milestone

Reader Progress milestones are passed once, the same way a runner crosses a finish line once. A Decision Point is different. Every click on a marked link or button is a real, separate signal, so the same reader clicking twice on the same visit is counted twice. That is by design: it tells you exactly how many times the action happened, not just whether it happened at all.

Common questions

How do I set up a Decision Point?

Can a Decision Point be counted more than once per visit?

Does a click count as a conversion?

Do I need a developer to add markers?

Pair it with Reader Progress

Decision Point tells you what readers did. Reader Progress tells you how far they got to get there. Both modules are included in the same free plugin.

See Reader Progress →